Beam Releasing Two Big New Flavor Innovations

Dear Client: Flavored whiskey continues to drive the growth of the entire category and the trend is only accelerating. For the 4 weeks to July 20 flavored whiskey sales were up 124% in all Nielsen-measured channels. Beam inc. is currently in the process of releasing two new flavored whiskey innovations that are right in the intersection of multiple growing consumer trends: Red Stag Hardcore Cider and Jim Beam Maple. Cider has taken the beer category by storm - in all