Beam Global announced the imminent release of Courvoisier Exclusif Cognac, the first Cognac made for mixing. The company said that Exclusif was designed as a mixable cognac set to compete with vodkas and other cocktail mixers in “the revival of the cocktail culture.â€First introduced in Asia and then launched in the UK, Exclusif will be available nationwide in the United States beginning mid-September 2007. National print advertising will launch in 2008. The 750ml bottle has a suggested retail price of
You need a subscription to access this article.Login now or subscribe to get daily industry insights!
Log In
Forgot Password
Don’t have an account yet?
SUBSCRIBE