Beam Global Taps Into Home Consumption Trends

Dear Client:Beam Global’s Sauza Tequila is taking advantage of the surge in growth for boxed wine with its new Sauza Margarita-in-a-Box. According to the company, it’s the first boxed margarita cocktail made with real tequila to hit the market. The recipe includes lime juice, Sauza, triple sec and margarita mix. Beam says the compact Margarita-in-a-Box fits easily into a refrigerator and keeps fresh for up to six weeks after opening. The brand also capitalizes on the fact that people are