Beam Bulks up Irish Whiskey Portfolio with New Brand

Dear Client:Beam Inc. is adding 2 Gingers brand to its burgeoning Irish whiskey portfolio. 2 Gingers is already made by Beam's Kilbeggan Distilling Company and was released in January 2012 by founder Kieran Folliard. It is currently the fastest growing Irish whiskey in Minnesota. "Earlier this year, we entered the fast growing Irish Whiskey category with the acquisition of our flagship Kilbeggan brand," says Chris Bauder, general manager Whiskey for Beam. "And now we're taking another step forward to expand