Beam Announces Structural Changes

Dear Client:Beam Global announced this afternoon some major organizational changes to its US business that they hope “will enable faster decision-making and sharper focus on customers and consumers.” Firstly, it’s aligning its US commercial marketing sector into three integrated category business teams: bourbon, mixables (including rum, tequila vodka and cordials) and classics (including cognac, Scotch and Canadian whisky). Each business team will have its own brand management, trade marketing, finance, operations and human resources functions with its own profit-and-loss responsibility.