Barefoot, California and Premiums in the Lead

Dear Client: Barefoot, Gallo Family Vineyards, Cupcake, Menage a Trois, Cavit Collection and La Crema are making the biggest splash in the wine industry this year as far as brands are concerned, according to food and drug store year-to-date (ytd) scans from SymphonyIRI (August 7). In terms of net sales, Barefoot is the largest brand and seems intent on staying that way with sales up 25.6% ytd. It lost just a couple of percentage points in the 4-weeks but will