Bardstown Bourbon Co. Creates Napa Experience in Kentucky

As the whiskey category continues to soar, The Kentucky Bourbon Trail has begun building a Napa-Valley style tourism experience to enhance consumer appeal. The founders of the newly minted Bardstown Bourbon Co. (BBC) are looking to capitalize on that goal and bring a little transparency to the category at the same time.BBC is spending in the ballpark of $25 million to establish a bourbon destination experience that includes 100 acres of farmland, a distillery, an event space, and built-in plans