Banfi & Brother’s Bond on Why Wine and Whiskey Go Hand in Hand

Dear Client:   Last month Banfi Vintners and Brother's Bond Bourbon announced a strategic sales partnership, with Banfi becoming the exclusive sales agency for Brother's Bond in the US [see WSD 01-27-2025].  This partnership marks Banfi's first foray into the whiskey category, and it's the first addition to the portfolio (as an agency brand) in about a decade. To learn more about the partnership, your editor got on the horn with Banfi ceo Cristina Mariani-May and Brother's Bond co-founder and