BACARDI LAUNCHES “DEWARISM” CAMPAIGN

Bacardi USA is unleashing a new advertising campaign for Dewar’s – the number 1 selling Scotch in the U.S. with almost 1.4 million cases sold last year – by targeting younger generations. Sales have been flat for over five years, but Bacardi hopes to change that with the “Dewarism” campaign that will include 22 cable spots, print and a Web site, http://www.dewarism.com/, according to Brandweek’s Kenneth Hein. Spend for the campaign was not disclosed.With sayings like “It is not a