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Bacardi Acquires Majority Stake in D’Usse Cognac, Ending Legal Feud with Jay-Z

Dear Client:   Today, Bacardi and Shawn "Jay-Z" Carter jointly announced they've struck a long-term agreement, renewing their partnership with D'Usse Cognac. As part of the agreement, Bacardi has acquired a majority interest in the brand.   Bacardi and Jay-Z teamed up in 2012 to launch D'Usse. The brand has bucked wider Cognac trends, up around 18% in both sales and volumes in IRI-measured channels for the 52 weeks ended January 1.  "The next phase of this journey will further cement

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