Babe Wine Founders Opine the Power of Branding

Dear Client: Babe Wine founders David Oliver Cohen ("Doc"), ceo, and Josh "The Fat Jewish" Ostrovsky, cmo, took the stage at the Wine & Spirits Daily Summit on Tuesday. The subject of Babe Wine cropped up several times throughout the WSD Summit as well as the Beer Summit. Indeed, Kevin O'Brien, principal, Zepponi & Co., a bev alc M&A firm, said that Anheuser-Busch's canned wine play is definitely something that could disrupt the established wine players thanks to its branding. You'll recall, A-B