Babe Now the Official Wine Sponsor of the NFL, Signaling a Bigger Trend

Dear Client:We've noticed more and more wine and spirits brands announce sports partnerships in recent years. Part of that has to do with leagues loosening advertising restrictions. Indeed, just this summer the NFL announced new guidelines for its alcohol sponsorship policy for beer, wine and spirits, allowing beer brands to use images of current players, spirits brands to use team logos and wine brands to use team marks on their bottles [see WSD 06-03-2019]. Yesterday, Anheuser-Busch InBev announced that its canned wine