B-F’s New Bourbon a Meatball Down the Middle

Say what you will about Brown-Forman, but the company sticks to what it knows. Fresh off the Southern Comfort and Tuaca sale [see WSD 01-14-2016], it is releasing a new bourbon brand called Coopers' Craft. It will be the company's first new bourbon in 20 years and it's basically a meatball right down the middle.As you well know, Bourbon is one of the faster growing categories. It was up 9.6% in sales for the four weeks ended February 27 with