B-F Sees “Long Runway” for RTD Growth with Jack & Coke and Beyond

Dear Client:    Brown-Forman and The Coca-Cola Company made headlines this summer after announcing plans to launch Jack & Coke as a branded, ready-to-drink cocktail [see WSD 06-13-2022].  "It's been busy times and Brown-Forman recognizes the opportunity for growth in the RTD area," B-F RTD portfolio director Dallas Cheatham tells WSD. "So we're definitely resourcing against it and have great plans for innovation in the area," with the roll out of Jack & Coke being their No.1 priority. "From a