B-F Refocuses A&P Spend Off Premise

Dear Client:Building the off-premise continues to be a big focus for Brown-Forman as consumers drink more at home. The company said today they reallocated money spent on advertising and promotion (A&P) in the first quarter ended July 31 to boost value added packs and increase their presence at retail stores, which helped underlying sales.“The shift from media to something else isn’t necessarily lower quality. We consider if more efficient and higher quality,” said chief Paul Varga with regards to shifting