B-F Plans to “Turn Up the Innovation Dial”

Dear Client:Brown-Forman continued its growth momentum in the US, with underlying net sales up 5% in the third quarter ended January 31, and 4% underlying net sales growth for the first nine months driven by its premium bourbons and tequilas.  BRAND PERFORMANCE. B-F has been focused on portfolio diversification in the US, according to ceo Lawson Whiting. "We're seeing an increasing share of growth coming from other brands in our portfolio beyond just Jack Daniel's Tennessee Whiskey," he said on