B-F Plans for 2011 and Beyond

Dear Client: Expanding Jack Daniel's and making it the fastest growing brand trademark in retail is on the roster for Brown-Forman in the next 10 years. They also want to grow brands like SoCo, Finlandia, Herradura, el Jimador, Sonoma−Cutrer and Woodford Reserve at even faster rate globally. And finally, grow their market share of dollar sales in the U.S. spirits industry as a whole. That's just a few of the things B-F has lined up according to its Annual Report