B-F Gets a Boost from Honey

Dear Client: Brown-Forman had a solid first quarter (three months ended July 31) on the heels of its Jack Daniel's Honey launch. Underlying sales were up 7% in the US. The Jack Daniel's parent brand grew depletions by 2% and the company sees "opportunity to further improve the brand's trends," said cfo Don Berg. In the first 4 months after Honey hit shelves in March, it grew faster than Evan Williams Honey, Wild Turkey Honey and Red Stag combined, based