B-F Extends El Jimador into Flavored Tequila Category

It seems that flavored vodka's time in the limelight may be coming to a close, but spirits producers are still holding out for other categories. Flavored whiskey is still doing well after all. Enter El Jimador Mango Mango and Mexican Lime, Brown-Forman's first attempt at a flavored tequila. Just in time for National Tequila Day, both the new line extensions will be hitting shelves at chain liquor and grocery store locations throughout CA, FL, GA, IL, MD, OR, TN, TX