B-F “Exploring Strategic Alternatives” for CA Wine Assets

Dear Client: Brown-Forman has confirmed the news that that "it is exploring strategic alternatives for its Hopland, California-based wine assets, including a possible sale." The strategic review includes the Fetzer winery, bottling facility, and vineyards, as well as the Fetzer brand and other Hopland, California-based brands. The strategic review does not include Sonoma-Cutrer or the company's long-term agency relationship with Korbel California Champagnes. Chief Paul Varga said: "We are still amidst the review process. But given the recent media stories,