B-F Execs Detail Strategic Priorities

Dear Client: Following its first quarter earnings this week [see WSD 09-01-2021], Brown-Forman virtually held its Investor Day meeting yesterday. Top execs for the company detailed strategic priorities across marketing, regions, innovation and more. Below are a few highlights. EVOLVING MARKETING STRATEGY. To elevate the company's brand-building capabilities, svp chief brands officer Matias Bentel said they've identified five key strategic priorities: World class creative (partnered with Energy BBDO in January 2020, which created the Jack Daniel's "Make It Count" campaign)Increased media spend