B-F CIO Talks Online Presence and Digital Strategy

Dear Client:  We've opined before in the virtual pages of WSD the importance of developing a strong digital strategy, particularly as consumers become increasingly comfortable with bev alc e-commerce.  Your editor recently caught up with Brown-Forman's svp, chief information and advanced analytics officer, Tim Nall, to discuss how B-F thinks about optimizing its online presence in an increasingly digital world.  As CIO, Tim is responsible for all technology globally for the company, as well as the company's analytics stack, data