B-F Brass Detail Strategies to Achieve Long-Term Growth Ambitions

Dear Client: Yesterday we reported on Brown-Forman's ambition to double the size of the company by 2032, and part of that plan which includes doubling the size of the American whiskey business [see WSD 03-20-2024]. Today we'll dig into their other long-term strategic priorities and growth aspirations.  TRIPLING THE TEQUILA BIZ. In addition to doubling the size of its American whiskey business, B-F also plans to triple the size of its tequila business by 2032.  Thomas Hinrichs, evp president emerging