Avion Gives An Inside Look: New Luxury Tequila, Pricing and Marketing Plans

Dear Client: Just in time for the holidays, Avion Tequila and Pernod Ricard USA are releasing a new extra anejo expression to the Avion portfolio: Avion Reserva 44. Avion Reserva is aged 43 months in oak barrels along with additional one month aging in petite barrels. "I've waited and waited to release Avion Reserva 44. Years ago, I reserved specific batches of our tequila to be placed into the Reserva 44 barrels and have closely watched their progression," says Ken