Australia’s Starward Whiskey Founder on Taking Brand to the “Next Level” in the US

Dear Client: Melbourne, Australia-based Starward Whisky launched in 2013, and always had plans to bring the brand to the US. That goal was realized in 2018, and 2019 was the company's first full year in the US market. Starward did "really well" in 2019, founder David Vitale tells WSD. It's currently in 35 states and counting with Starward Two-Fold (srp $33) and Starward Nova (srp $55).Whiskey is certainly a crowded space, and Australian whisky is a very small subcategory.  Indeed, David says