Australians Fight to “Turn this Ship Around”

Dear Client:James Gosper, the director of Wine Australia North America, is determined to change the image of Australian wine in the minds of US consumers and the wine trade. In speaking with us earlier this month, James noted that consumers mainly equate Australia with just two varietals, shiraz and chardonnay, and move to other imports or domestics to experiment with other varieties. He’s hoping to put an end to that and draw American consumers back to Australian imports. There’s been