Australia Aims for the High End

The Australian wine industry reportedly has some untapped opportunities in the U.S. market that would help it grow in both volume and value. According to investment bank Rabobank, Australians need to break away for the image of cheap wine and begin supplying more expensive, high quality bottles to secure a sustainable future.The Australian wine industry already has the relatively low-priced, high volume segment of the export market cornered, said the report, but higher value Australian wines have “significant” potential in