Asian Spirits aim to Break through Mainstream Barrier

Dear Client:Consumers today are more experimental than ever and it seems like they are willing to try just about anything -- we're looking at you smoked salmon flavored vodka. While some industry experts complain about the lack of consumer loyalty, one of the biggest perks is that it gives former fringe categories the opportunity to go mainstream. The subcategory of Asian alcoholic beverages, for example, is beginning to catch our eye. There has been a lot of on-premise innovation and