Areas of Opportunity for the Wine Industry

Dear Client:  Last week, we reported on the potential wine industry losses and what recovery might look like, according to Gomberg, Fredrikson & Associates [see WSD 05-14-2020]. Jon Moramarco, managing editor of BW166 and editor of the Gomberg-Fredrikson report, also laid out potential opportunities for the industry in the COVID-era and beyond. To wit: Find ways to fill your coffers. "Cash is king," said Jon, and companies should be looking at "how do they preserve cash, where are the opportunities to generate cash." Jon