Are Spirits in Danger of Flavor Fatigue?

Dear Client:Last year 650 new adult beverage products made their debut in the US market, and so far this year there's 500 new brands. It may be a sign of healthy investments in product, packaging and flavor innovation, but does it put us in danger of saturating the marketing and boring consumers? As you well know, flavored vodka is driving the growth of that category. The majority of almost 100 vodkas introduced in 2011 were flavored. "While innovation certainly abounds