Archer Roose Wines & NA Cocktail Parch Team Up on Co-Merchandising Deal

Dear Client: As more consumers opt for moderation in their lifestyles, canned wine brand Archer Roose has teamed up with up-and-coming functional non-alc cocktail brand, Parch, in a cross-merchandising deal at Sprouts retailers nationwide.  The partnership officially launched in February and features cross-merchandised displays with prominent positioning in Sprouts stores, e.g. an out-of-aisle display in the flower section. The displays intersperse a selection of wines from across the Archer Roose portfolio with some of Parch's NA cocktail offerings.  Both Archer