Archer Roose Ramps Up Stadium Presence with Levy Partnership

Dear Client:   About two years ago, Constellation Brands acquired a minority stake in canned wine company Archer Roose through its venture capital group [see WSD 08-04-2022]. Since that investment, Archer Roose has quadrupled in size to "well over" 120,000 cases and is growing double digits, according to co-founder and ceo Marian Leitner-Waldman. Marian attributed the company's success, particularly in a struggling industry, to a few things, including the team with the recent addition of Conley Downing as cmo. "But