Dear Client: Today Mark Anthony Group of Companies, the maker of White Claw, announced the acquisition of The Finnish Long Drink spirits-based RTD. No financial details were disclosed. "Our focus has always been on building and scaling brands that stand out in their category and resonate with consumers," says Mark Anthony ceo Phil Rosse. "Long Drink has already established strong momentum and a clear point of difference in the RTD space, and we see a meaningful opportunity to build on
You need a subscription to access this article.Login now or subscribe to get daily industry insights!
Log In
Forgot Password
Don’t have an account yet?
SUBSCRIBE