Another Big Brewer Hops on Spirits RTD Bandwagon

Dear Client:  Heineken USA is the latest big brewer to get into the popular spirits-based ready-to-drink segment, with plans to launch a Dos Equis tequila-based RTD margarita this summer. Heineken USA cmo Jonnie Cahill gave all the deets to sister publication Beer Business Daily. Jonnie called the 10% abv tequila-based margarita brand the "logical next step" for Mexican brand Dos, noting that RTD cocktails are up 115%, and tequila is up double digits.  "We're basically bringing one of the hottest, most admired