Analyzing the State of Brand Loyalty

Regulators and suppliers alike have descended on Phoenix this week for the annual NABCA conference. In between socializing, your editor took a break to cover some of the business sessions. One of the most interesting thus far included an all-star panel of supplier executive discussing the current state of brand loyalty in the wine and spirits categories. The esteemed panelists included: Proximo Spirits chief Mark Teasdale; Tim Hassett, Beam Suntory's president of North America; Mark Brown, ceo of Sazerac; and