Dear Client: With overall bev alc trends leaving much to be desired this year (on top of weakness in prior years following the COVID boom), there's been a lot of discussion around what's impacting growth and how to turn this ship around. A few recent analyst notes dug further into the current underlying trends and consumer environment to parse out where bev alc actually stands and where we go from here. IT'S CYCLICAL, AND IT'S STRUCTURAL. Bernstein estimates bev alc
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