An Honest Debate About Size

Dear Client: The rise of craft spirits has coincided with consumer preference for local and authentic products, many of which became popular by positioning themselves opposite their mainstream, corporate counterparts. In reality, both types of brands have their merits and their faults. In a debate-style seminar, a panel of industry experts held nothing back as they discussed why craft is often celebrated for its novelty and mass brands are criticized for the mainstream status. IS IT ALL JUST SEMANTICS? How