Beer Business Daily – beer industry news and numbers

AN EDGIER LOOK FOR A HISTORICAL BREW

Guinness Draught is coming out with new can and bottle packages in mid-May that the company describes as “more stylish and contemporary yet remaining true to the brand’s classic heritage and identity.” The new look includes mirrored facing on the front and back, and a more modernized version of the classic logo without the holding bars or Arthur Guinness’ signature. The cans and bottles remain black with a silvery shade at the base, while the Draught bottle neck and cap

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