An Early Read on Thanksgiving: “Glimmers of Optimism”

Dear Client: Total bev alc sales were down 2% for the Thanksgiving holiday week (ended 11/30) compared to last year, and up 14% vs the prior week in absolute dollars in Circana-measured off-premise channels.  While total growth is still in the red for the holiday, Circana's Scott Scanlon notes there are still "nuggets of positivity that should not be ignored" at the brand level.  For instance, within wine, Josh Cellars maintained the top spot for the holiday week, with sales