Amazon Exec Provides Insight on Alcohol Strategies

This week, Forbes released a timely series of articles on Amazon Wine that culminated in an interview with company executive Steve Johnson. The series touches on pricing, how to succeed in the Amazon marketplace and the retailer's site analytics. But one of the most interesting segment of the interview was when Steve was asked: "How do you see Amazon's market position relative to the three-tier system of alcohol distribution in the US?"His answer: "Amazon Wine is an online marketplace that