Alert, The Charmer Sunbelt Group and Wirtz Beverage Group are merging forces

The Charmer Sunbelt Group and Wirtz Beverage Group are merging forces to form a $6 billion distributor called Breakthru Beverage Group headquartered in New York. The Company will initially have operations in 16 markets, employ more than 7,000 people. Rocky Wirtz and Charlie Merinoff will lead the new organization as co-chairmen of the board. Danny Wirtz, current president of Wirtz Beverage Group, will be vice-chairman. Greg Baird, industry veteran and current Charmer Sunbelt president, will serve as the president and