Alert, Proximo Taking On Jose Cuervo

Dear Client:As many in the industry have predicted, Proximo has agreed to take control of the US and Canadian distribution of Jose Cuervo starting July 1st, 2013. Recall Proximo is owned by the Beckmann family, and many speculated it was the most likely candidate after negotiations broke down with Diageo.Can Proximo take Cuervo to the next level? Mark Teasdale, Proximo's ceo and president said this: "We plan to make considerable investments in brand building and innovation for the Jose Cuervo