Alert, Pernod Takes On Wiser’s and Polar Ice

Dear Client:Corby Distilleries (Corby) and Pernod Ricard USA have entered into an agreement giving PRUSA the exclusive distribution rights for Wiser's Canadian whisky and Polar Ice vodka in the US, effective July 1. The five-year agreement ends June 30, 2017.Wiser's Canadian whisky is Canada's best-selling whisky with global sales of almost 760,000 cases in fiscal 2012. Wiser's variants currently available in the USA include Wiser's Deluxe, Wiser's Legacy and Wiser's 18 Year Old. Polar Ice vodka is the best-selling Canadian