Alert: Pernod Signs J-V with Tequila Avion

Dear Client: Pernod Ricard announced this morning that it has signed a joint venture agreement with Tequila Avion "for the purpose of producing and promoting the ultra-premium tequila brand." Pernod will hold a minority interest in the j-v and will be the exclusive worldwide distributor of Avion, which was founded in 2010. You can read our interview with founder and chairman Ken Austin here: http://www.winespiritsdaily.com/publications_daily.php?id=1270Commenting on this transaction, Pernod chief Pierre Pringuet stated: "I'm thrilled about the addition of this