Alert, Pernod Ricard Adds California Red Blend to Portfolio

Dear Client:Pernod Ricard USA is adding its first Californian still wine to its portfolio with the introduction of new Deadbolt brand. Deadbolt is a red blend made from a combination of Cabernet Sauvignon, Merlot, Zinfandel, Petite Syrah and Syrah and other "carefully selected components."You'll recall our issue today featured another wine innovation from Pernod, Absolute Tune, a sparkling white wine blend of Sauvignon Blanc and Absolut vodka. Pernod has obviously taken the opposite strategy from some of its competitors like