Alert, Edrington Americas Enters Tequila Category with Partida Partnership

Edrington Americas is joining the tequila race via a strategic partnership with Tequila Partida, effective first quarter of 2017. Under the agreement, Partida will be fully integrated into Edrington Americas' nation-wide distribution network and Edrington will assume all sales, marketing and distribution of Tequila Partida. Tequila Partida was founded in 2005 by Gary Shansby who has a long history of brand building that includes Famous Amos Cookies, Mauna Loa Macadamias Nuts, Terra Chips and Vitamin Water. The brand has four