Alert, Del Maguey Joins Pernod Ricard Portfolio

Pernod Ricard USA's New Brand Ventures division has acquired a majority stake in Del Maguey Single Village Mezcal brand. Del Maguey was founded in 1995 by US-based artist Ron Cooper, who was one of the early pioneered the category in the US. The brand is perhaps the most visible category representative and represented as many as 25,000 cases in the US as of 2015, per the New Yorker. The brand's family of mezcals has since expanded to nine artisan mezcal