Alert, Brown-Forman to Sell SoCo and Tuaca to Sazerac for $544 Million

Brown-Forman just announced that it has reached an agreement to sell its Southern Comfort and Tuaca trademarks to Sazerac for $543.5 million. The sale is expected to close by March 1, 2016 resulting in a one-time operating income gain for B-F of approximately $475 million in fiscal 2016."We're proud of the work undertaken over the years by our employees and partners on behalf of Southern Comfort and Tuaca," said B-F chief Paul Varga. "Both brands played important roles in the