Alert: Beam Global Acquires Effen Vodka

Dear Client:We’ve heard some rumors over the past week and now the deal has come to pass. Beam Global Spirits and Wine has acquired Effen Vodka from the Sazerac Company. In exchange, Beam Global sold the Old Taylor whiskey brand and inventory to Sazerac. Other terms of the transaction were not disclosed. Since losing Absolut to Pernod Ricard last year, Beam has had a vodka gap in its portfolio now filled by Effen. Clearly the company will help expand its