Alert, A-B Inbev Fully Acquires Babe Wine

Dear Client:Anheuser-Busch InBev has fully acquired Babe Wine through its innovation group ZX Ventures. You may recall, the company initially took a minority stake in the wine company last year [see WSD 03-12-2018]. "We pride ourselves on putting the consumer first and evolving with them through innovation and cultural engagement, and Babe Wine is in a class by itself when it comes to understand their drinkers and building brand loyalty," says AB ceo Michael Doukeris. "We're looking forward to taking